Larry BraunerConnecting with your target audience on Twitter is difficult, and with all the bots and spammers joining the site, it’s getting to be more and more difficult to find real people each day.

Let me share a targeting example with you.

Suppose that you want to locate wine enthusiasts. You happen to find my Twitter profile through Twitter Grader or a similar program, because I have identified myself as a wine lover in my bio.

You decide to follow all the people who follow me reasoning correctly that many of them are also wine lovers. If you’re lucky, a few hundred of them are real wine enthusiasts, and they will follow you back as soon as you follow them.

All this sounds good, but there’s one tiny little problem.

If you follow all the 30,000 people who follow me, you’ll have to follow –  and subsequently unfollow — the more that 29,000 people who follow me but know as little about fine wine as a politician tends to know about ethical conduct.

There has to be a more efficient approach. Don’t you think?

Searching Twitter Profiles

There are quite a few Twitter tools that search through profiles and tweets. I like TweepSearch, since it searches profile bios but at the same does its best to sort the results by the time since the most recent tweet, making it easier to locate active Twitter users.

When you log in through Twitter, TweepSearch shows you whom you’re already following and enables you to follow, unfollow or block people within the search results.

You can limit your search to followers of a particular Twitter member or search through everybody. In other words, you could search the profiles of my followers to find the wine lovers among them, or you could search the whole Twitter database for wine lovers.

You’ll have to play with TweepSearch and other Twitter resources and search tools until you find the ones that best suit your needs.

Automated Twitter Tools

There are a variety of Twitter tools that help you identify your target market and do all the following and unfollowing for you. Since I am following and unfollowing many people and managing several Twitter accounts for clients, I decided to experiment with one of these tools, a cute program called TweetAdder.

TweetAdder searches through profiles or tweets for keywords and can search by U.S. postal code too. It creates, saves and manages a list of target users for you to follow at a reasonable pace which you specify. The program isn’t free, but they do provide a limited version for free, so that you can see how it works before you buy it.

I like that TweetAdder works in the background while I perform other tasks, and that the vendor doesn’t make all sorts of hypey claims. They encourage proper use of the TweetAdder tool.

Twitter Style Networking

I must at least mention the natural approach to adding followers and making connections — slowly and methodically through careful examination of bios and retweeted updates. This is how I was taught, by purists no doubt, when I first started using Twitter.

I consider this approach much too slow to use for social marketing, and you don’t really want to spend all your time on Twitter.

Or do you? ;-)

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Larry Brauner

Nearly a year ago I presented the Top Reasons Why I Blog. I’m a big fan of blogging, and I enjoy writing for you.

Now it’s time to list my top reasons for using Twitter. If you use Twitter, please feel free to comment and share your experiences. If not, this list may encourage you to begin.

These are the top 12 reasons why I use Twitter:

  1. Simplicity - Twitter is easier for people to understand than many other social media sites. There are only a few Twitter concepts to learn: how to create a profile, follow, update, reply, search, retweet, send direct messages and use hashtags. See Brand Yourself and Market on Twitter.
  2. Networking - With hundreds of thousand of people using Twitter, you’re bound to find, as I have, people with common interests to connect with. Advice I gave in Get More Personal applies here to networking on Twitter. Speak on the phone or meet in person, but don’t hide behind your computer.
  3. Traffic - Twitter is a blogger’s dream. Last week hundreds of people from Twitter visited my blog. A high percentage of Twitter visitors subscribe to my my RSS feed or blogcast.
  4. List Building - Twitter is a great tool to cultivate a following and build an audience in your niche. I presently have thousands of followers on Twitter. What will I do with these followers?
  5. Branding - I use Twitter to brand and market myself to my followers. Through Twitter many people are getting to know me who would otherwise not have had this opportunity. Even people who choose not to follow me can still learn about me. Keep this in mind: It’s not what you know or whom you know, but who knows, likes, trusts and respects you.
  6. Communicating - I can send direct messages or use hashtags to communicate with my friends.
  7. Twitter Tools - There are numerous Twitter Tools such as TweetAdder to make Twitter powerful and easy to use. Read Tons of Twitter Tools, Tips and Resources.
  8. Research - Twitter is an excellent tool for research and keeping up with world developments. You don’t necessarily need to follow people or for them to follow you to read their tweets and click on their links.
  9. Discovery - We can learn new things on Twitter, even when we’re not looking per se.
  10. Mobility - Wherever you are or wherever I am, we’re only a tweet away. As more and more people use cell phones and text messaging, the compact 140 character format makes Twitter easy to access.
  11. Brevity - To be honest, there are times when I simply don’t feel like writing a complete article. Fortunately, even at those times I can usually cope with a modest 140-character tweet.
  12. Fun - Twitter is a blast! It’s a giant party, and the black tie is definitely optional.

You’ll find more reasons for using Twitter in the comments below. I encourage you to add your own.

I’m @larrybrauner on Twitter. I look forward to reading your tweets.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

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Larry Brauner

In past posts we’ve discussed what Twitter is and looked at some ways you can use Twitter.

In the current post I provide a Twitter resource meta list to help you explore a wide range of business and social topics in substantial depth.

I expect to add to this meta list periodically, so do watch for my tweets @larrybrauner or check back here from time to time.

Mainstreaming of Twitter

This, our appetizer, addresses two important questions:

  1. Is Twitter a serious social media venue for mainstream users?
  2. Is Twitter useful for businesses, or is it just for fun?

I hope the following presentations will persuade you that Twitter is a viable business and social tool.

Twitter Ideas and Tips

This, the main course, looks at how to use Twitter effectively.

Twitter Tools and Resources

Our meal wouldn’t be complete without delicious side dishes prepared to perfection by expert chefs.

My Interview on Blog Talk Radio

I was interviewed on the Blog Talk Radio Profiles of Success by @staceychadwell. To listen, click here.

I’m @larrybrauner on Twitter looking forward to your tweets.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

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