Larry Brauner

My Private Classroom for Marketers

For the past two years I have been showing people how to use social networking sites to make new friends and build their permission based marketing lists. Some of my conference calls are recorded and archived on my social media marketing training site.

I have helped many marketers to get started in online social networking and have received positive feedback from them.

In November I started blogging.

As I was optimizing my blog for the search engines, not only did I become interested in seo, I developed equal interest in social bookmarking and social media marketing. There are many hundreds of social media sites. Some of my favorites that include Digg, Qassia, StumbleUpon and Twitter are listed on my blog’s sidebar.

My Private ClassroomI mentioned one morning to my friend Tom Long that I was looking to learn more about social media sites. He suggested that I look into My Private Classroom for Marketers. I followed his advice and became part of My Private Classroom that very day.

My Private Classroom has scores of webinars every month on many different aspects of social media marketing. While most training is for members only, they also offer free social media training which you can read about in My Private Classroom Opens to Public.

What attracted me most to MPC however was their expertise and classes in video marketing. They teach members how to create and edit videos, as well as how to distribute and promote them through YouTube and other video sites.

I made my first video a couple of weeks ago which you can find in my post, Social Networking vs. Advertising. It’s a “quickie” video. There’s no actual video in the video.

In order to become a member of My Private Classroom’s advanced training and leadership program, I needed to join Leaders Club which sells leads, but I personally don’t use leads. I only wanted access to the classes that are free to My Private Classroom’s Leaders Club Team. I joined Leaders Club as a “Training Only” member, and that was my entrée into MPC’s leadership.

I attended about ten webinars since joining and enjoyed them all. The best ones for me were the ones about video. Another favorite was a live demonstration of MySpace networking.

I look forward to conducting webinars for My Private Classroom, perhaps as soon as May. I would like to teach about keywords and keyword research. Perhaps I will also teach about blogging and how to network online with other bloggers.

Several people have joined My Private Classroom through me, and I am personally mentoring them to help accelerate their learning.

New technology is changing the way we market every day, and I believe that leaders at My Private Classroom are acutely aware of this. They are doing an excellent job keeping abreast of the latest developments in the Web 2.0 social media platform and in mobile technology.

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Larry BraunerI was away yesterday with my family. About once a month we all spend a day in a group home for multiply handicapped girls. Our hope is that they will enjoy, at least for a brief time, a warm family environment.

When I arrived home I found three pleasant surprises.

  • Another reader had registered as a user of my blog bringing the total to 105.
  • My blog had moved up to #8 in Google for the keywords online social networking. I’m back to #51 today, but it felt good to receive validation, however temporary, from Google.
  • An envelope had arrived by Priority Mail with my very own copy of Mike Dillard’s Building on a Budget.

Today I’m feeling jetlagged from the advance to Daylight Savings Time, but I’m happy to report that I’ve already read Mike’s book cover-to-cover. Here is my feedback.

My book review of Building on a Budget is mixed.

The advertising promises to show network marketers how to leverage a one-time cash outlay of about $500 to acquire new skills and resources and generate a continuous stream of leads without further expense.

Building on a Budget outlines an excellent marketing approach and provides great tips that all marketers could learn from — not just network marketers. The Internet and social media marketing concepts presented in the book are explained very clearly and concisely.

The book discusses one pre-requisite and five marketing strategies which are more effective than the strategies that most marketers currently employ. There’s a chapter each for lead capture pages, Craigslist classified ads, video marketing, press releases, blogging and funded proposals. I feel that these are all excellent choices.

Social networking sites are mentioned but only in passing.

Here are my reservations about Building on a Budget.

I have the knowledge and the resources to implement Mike Dillard’s suggestions. I’m already using several of these techniques in my online marketing, but what about a newbie?

Let’s say that our enthusiastic new marketer decides to follow the book’s instructions. He or she sets up web hosting, domain names and an autoresponder, all absolutely essential tools, and purchases Magnetic Sponsoring, MLM Traffic Formula, Black Belt Recruiting, a camcorder, Camtasia Studio, and one or two other items. The $500 figure can very easily top $1,000, and paid third-party assistance might still be needed.

I have spent much more than that to educate and equip myself to market effectively in today’s environment, and I’m a former IT professional with more than ten years network marketing experience.

I don’t regret it at all.

What I object to is an unrealistic $500 price point established by Building on a Budget. And not only is it unrealistic, the book itself is a powerful sales letter — not an academic marketing text. It’s written to sell information and recruit affiliates. Mike points out that he’s a great copywriter. I totally agree. However, I don’t fault him one bit.

I will make good use of Building on a Budget. It’s a compact reference that I will want at my fingertips. You may find it useful too. However, please be careful about your expectations.

Oh, before I forget to mention it. I will schedule conference calls to help. So if you purchased the book, expect to hear from me.

I welcome questions and comments about the book, but please, keep them upbeat.

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