Larry BraunerNearly 100 years ago Wallace D. Wattles wrote a short book, The Science of Getting Rich. Wattles inspired Napoleon Hill and others to write about the power our thoughts have over the world around us, and about the beneficial consequences of having certain beliefs and acting in a certain way.

The Secret book and video recently repackaged this body of knowledge for mass consumption. Whether all the hoopla over The Secret will have been justified by a tangible positive shift in peoples’ lives remains to be seen. I’m not at all aware of any new paradigm shifts in the world at large since The Secret was distributed.

I don’t want to sound cynical, because I’m really not. And I love personal development books and courses. Nevertheless, I cannot help but notice that despite the course’s apparent lack of impact, its promotion was a huge marketing success.

The success of The Secret hasn’t stopped with the book and the video. Bob Proctor and his Science of Getting Rich program have seemingly managed to keep the momentum and monetization of that momentum going.

Is this the only way to spell $u¢¢e$$?

Meanwhile, two accomplished social networking experts and authors, Bob Burg and John David Mann, brought out their new book, The Go-Giver: A Little Story About a Powerful Business Idea, late this past year.

This short book teaches us how to achieve success by relating an inspiring parable about an ambitious young man named Joe and his encounter with The Old Man. We learn The Five Laws of Stratospheric Success as well as the importance of applying them as soon as we learn them. Each of the laws is exquisitely illustrated within the narrative.

The first law, The Law of Value, that “your true worth is determined by how much more you give in value than you take in payment,” is also exemplified by the authors’ present undertaking. They and their publisher have made this wonderfully written hard cover book available through Amazon.com at a very modest price.

It’s one of those books that I know I will re-read again and again in the months and years to come. Each time I will progress farther to integrate and internalize The Five Laws in my life.

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10 Responses to “Books: The Go-Giver”

  1. Elizabeth on February 8th, 2008 12:17 am

    Go-Giver is one way of reaching financial breakthroughs…and personal success too. Thanks so much for sharing this informative article:) The Secret is another way of achieving success, more on focusing on the positive force, attracting the wealth of health, love, spiritual and financial success by positive affirmations…The Universe shall be promtly moved to make things happen. Go-Giver is giving out something that the other person needs and by doing so, this good given will come back a hundred fold. it’s the same preaching that we read and hear from our Church. I believe in all these practices.

    I just started reading the secret affirmations lately. You were my Yuwie friend who introduced The Secret to me last year:)

    This information that you deliver to your readers is a form of giving freely. You’re a Go Giver Larry! All the more that I’m inspired by your Faith.

    Go Larry!! Go!!! Keep sharing valuable ideas such as this one.

    Thank you Larry.

    God Bless you.

    Elizabeth
    Yuwie Friend

  2. John David Mann on February 8th, 2008 4:42 pm

    Larry –

    Thanks for your wonderfully kind review — we shared it with our publishers and pointed out that they were included in the praise! (I think they were happy.)

    JDM

    P.S. I used to be a concert cellist — congratulations on your cello accomplishments!

  3. Bob Burg on February 8th, 2008 4:53 pm

    Dear Larry,

    Thank you for your very kind and complimentary words about our book, “The Go-Giver.” Just reading some of your background, it’s obvious that you embody the very foundation of the term.

    In Gratitude,

    Bob (co-author with John David Mann)

  4. Larry Brauner on February 9th, 2008 10:16 pm

    Elizabeth,

    You are a perfect example of the fourth of the Five Laws, The Law of Authenticity, that “the most valuable gift you have to offer is yourself”. I appreciate you being you.

    Thanks for your ongoing friendship and support.

    Your friend in America,

    Larry

  5. Mitch on March 27th, 2008 11:10 pm

    I guess I’ll be the one to ask the question why it’s such a bad thing for people to want to make money. Personally, I’m fine with it, and even if the only purpose of The Secret was to make money, I don’t care. I bought the movie way before most people knew it existed, so I have a copy with Esther Hicks in it. It was just an inspirational book for me, and it’s changed how I see many things in my life.

    Here’s the thing, though. If one pays attention to both the movie and the book, they talk about more than just money. However, anyone who lives in the modern world and doesn’t believe that happiness begins with money isn’t being realistic. I have people who say to me that Mother Teresa didn’t live for money. Truth be told, without money from some entity, in her case the Catholic Church and the Nobel folks, would we have ever heard of her?

    Money isn’t everything, but to condemn those who wish for that money isn’t fair either. Just the way I see it.

  6. Larry Brauner on March 27th, 2008 11:47 pm

    I agree totally with Mitch. My preference, however, is that money should flow from contributing real value, not merely instilling hope.

  7. Max Wood on July 12th, 2010 12:17 pm

    It is easy to get Business ideas, just look for a product or service that has demand and fill it.

  8. 22 Business Networking Tips | Online Social Networking on May 1st, 2011 9:09 pm

    […] on Giving, not Taking - I recommend that you read Bob Burg and John David Mann’s The Go-Giver. The importance of giving and receiving, not taking, extends far beyond business networking. You […]

  9. Alex Siddy on June 11th, 2011 7:04 am

    Hmm interesting, I may have to check out this book. I was not impressed with the secret, it has some good things about it but I think it missed out on a few key element that would make everything fall into place.

    At best, it created awareness about personal development, which I think is always useful.

    The Science Of Getting Rich is one of my all time favorite books, maybe your suggestion will make it into my top 10 list.

    Thanks for the recommendation!

  10. Mike on August 2nd, 2012 10:16 pm

    Hey Larry

    You are right in the fact that the information in “The Secret” wasn’t anything new, however as you said it did bring awareness on a global scale to the power of positive thoughts. Ha, I wonder if they could actually measure it’s effect pre/post…and possibly in an infographic? ;)

    Anyways, I’m going to pick up this book on your recommendation and let you know my thoughts. Btw, have you read “The Compound Effect” by Darren Hardy? Just finished re-reading and it’s always a great book to reset yourself for long term goals.

    Talk soon
    Mike

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