People find it easy to join a networking group but difficult to show up or to participate online or in meetings.
Facebook Groups Especially Problematic
Since content doesn’t appear in members’ news feeds, group members can only learn of new content or read that content if they happen to visit the group’s page.
Partial Solution to Facebook Groups Problem
Fortunately, this problem is partially offset by an important feature of Facebook groups. Moderators can send newsletters to group members that are delivered directly to their Facebook inboxes. Group newsletters can inform and help to increase participation.
Too many group creators use their group’s newsletters to spam members. Spamming members makes newsletters ineffective and kills any chance of getting members to participate. My advice is to keep members’ interests in mind when you mail them, not just your own.
Please don’t forget, you can broadcast newsletters directly to your members’ inboxes provided you don’t have 5,000 members or more, so limit the size of your membership.
That’s all I have to say about the problem with Facebook groups until you leave a comment.
And if you’re new, please take a few seconds to subscribe.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.|
|Sharing is Caring!|