Larry BraunerI received a free review copy of the newly published book, The Skinny on Networking: Maximizing the Power of Numbers by success coach Jim Randel. However, every opinion expressed in this article is completely my own.

Not Your Typical Business Networking Book

The Skinny on Networking is not like other business networking books I’ve read. The Skinny on Networking is unique in at least five ways:

  1. The Skinny on Networking is written as a short entertaining story, and all of the book’s characters (including author Jim Randel) are adorable (skinny) stick figures.
  2. While The Skinny on Networking is a how-to book, its mission is to illuminate basic business networking principles rather than to serve as a comprehensive business networking guide.
  3. You can read The Skinny on Networking in about an hour and obtain a quick business networking overview. Then, each subsequent rereading will help deepen your appreciation of business networking concepts and plant them more firmly in your mind.
  4. The Skinny on Networking draws from the works and expertise of such business networking masters as Harvey Mackay and Ivan R. Misner, who are frequently quoted.
  5. The Skinny on Networking explores both offline and online business networking and the connection between the two.

The Skinny on Networking Story

The Skinny on Networking by Jim RandelThe main characters in The Skinny on Networking are Billy, a high school history teacher who’d much prefer to teach music at a college, his wife Beth, a lawyer hoping to find new clients despite her shyness, and Jim Randel, their savvy business networking coach.

Jim teaches networking to Billy and Beth and helps them step-by-step to overcome obstacles and advance in their careers.

Business Networking Concepts

The Skinny on Networking develops and illustrates the application of many business networking concepts, which include the power of numbers, diversifying contacts, maintaining a long-term perspective, creating and using social capital, and the importance of reciprocity.

My favorite is social capital, “the strength of a relationship you have with another person,” as defined by Jim, who adds, “You create social capital by building on a relationship.”

In the past, I’ve thought of social capital as accumulated goodwill.  The social capital you have determines what you can reasonably expect to request from another person without damaging your relationship.

The Skinny on The Skinny on Networking

If you’re looking to achieve greater business networking success and open to new networking ideas, I strongly recommend that you read The Skinny on Networking: Maximizing the Power of Numbers by Jim Randel.

I look forward to networking with you on my new Ning business network, Small Business Networking.

Hope to see you there. :-)

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9 Responses to “The Skinny on Networking by Jim Randel”

  1. STRAIGHTALK on August 22nd, 2010 10:18 pm

    Good day Mr. Brauner,

    I must admit, I don’t do much paperback book reading, but I am sure if you say it’s a great book, it must be good indeed.

    Norman Flecha
    STRAIGHT TALK

  2. Larry Brauner on August 22nd, 2010 10:29 pm

    The Skinny on Networking is available for the Kindle and should also be available at some point as an e-book.

  3. Acai Berry on August 22nd, 2010 11:51 pm

    Larry, thanks for this review, I have enjoyed it much. However, from the SEO point of view, I shall assure thee, linking every instance of “The skinny of Networking” to the Amazon page is a waste of link juice. Only the first link from one Web page to another counts, but the others may still be leaking PageRank (the jury is out).

  4. Larry Brauner on August 23rd, 2010 12:43 am

    That’s why for all except the first and the last I used rel=nofollow.

    As of this moment, I’m in #4 on Google (#6 on Bing) for The Skinny on Networking and #1 (Google and Bing) for The Skinny on Networking Jim Randel.

    Thanks though for the advice.

  5. Philip on August 23rd, 2010 5:27 am

    Alas, nofollow no longer conserves link juice (as a result of a Google update of a year ago). It’s best to link just once. Nice rankings though!

  6. creative play toys on August 23rd, 2010 10:50 am

    This looks like a good book. I like how it focuses on online AND offline networking. A lot of marketers are often forgetting that offline networking still works especially if it’s a part of an online strategy. I also like the fact that it’s written as a story. It’s much easier to read and understand that way because there’s a flow.

  7. Larry Brauner on August 23rd, 2010 12:37 pm

    @Philip That’s interesting. That means that any comment on any blog will get link juice. Can that really be?

    I removed all the links but two but left the emphasis. Let’s see what happens.

  8. Giovane on September 8th, 2010 2:51 pm

    This book is a fantastic tool. Thanks Jim for the inspiration.
    Regards
    Giovane

  9. Popular Social Networking & Business Networking Sites | Online Social Networking on September 28th, 2010 3:38 pm

    […] The Skinny on Networking by Jim Randel […]

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