I received a free review copy of the newly published book, The Skinny on Networking: Maximizing the Power of Numbers by success coach Jim Randel. However, every opinion expressed in this article is completely my own.
Not Your Typical Business Networking Book
The Skinny on Networking is not like other business networking books I’ve read. The Skinny on Networking is unique in at least five ways:
- The Skinny on Networking is written as a short entertaining story, and all of the book’s characters (including author Jim Randel) are adorable (skinny) stick figures.
- While The Skinny on Networking is a how-to book, its mission is to illuminate basic business networking principles rather than to serve as a comprehensive business networking guide.
- You can read The Skinny on Networking in about an hour and obtain a quick business networking overview. Then, each subsequent rereading will help deepen your appreciation of business networking concepts and plant them more firmly in your mind.
- The Skinny on Networking draws from the works and expertise of such business networking masters as Harvey Mackay and Ivan R. Misner, who are frequently quoted.
- The Skinny on Networking explores both offline and online business networking and the connection between the two.
The Skinny on Networking Story
The main characters in The Skinny on Networking are Billy, a high school history teacher who’d much prefer to teach music at a college, his wife Beth, a lawyer hoping to find new clients despite her shyness, and Jim Randel, their savvy business networking coach.
Jim teaches networking to Billy and Beth and helps them step-by-step to overcome obstacles and advance in their careers.
Business Networking Concepts
The Skinny on Networking develops and illustrates the application of many business networking concepts, which include the power of numbers, diversifying contacts, maintaining a long-term perspective, creating and using social capital, and the importance of reciprocity.
My favorite is social capital, “the strength of a relationship you have with another person,” as defined by Jim, who adds, “You create social capital by building on a relationship.”
In the past, I’ve thought of social capital as accumulated goodwill. The social capital you have determines what you can reasonably expect to request from another person without damaging your relationship.
The Skinny on The Skinny on Networking
If you’re looking to achieve greater business networking success and open to new networking ideas, I strongly recommend that you read The Skinny on Networking: Maximizing the Power of Numbers by Jim Randel.
I look forward to networking with you on my new Ning business network, Small Business Networking.
Hope to see you there.Tags: Books, Business Networking