We learn nearly every day of developments in the social media world which have the potential for far reaching impact.
It is easy to see that this Twitter-LinkedIn partnership has many practical implications. Based on my research, these are my top 10 takeaways from the new Twitter-LinkedIn hookup:
- Microblogging has gone mainstream. Facebook has its own microblogging platform, and Twitter tweets can now show up on MySpace, LinkedIn and lots of other places on the web.
- Twitter is the de facto king (queen?) of microblogging.
- Twitter is a medium for real business conversation. You can still tweet about breakfast, diapers or the light turning green. Small talk and chit-chat are the norm on Twitter. However, increasingly, people and companies are branding themselves and exchanging ideas on Twitter, 140 characters or one link at a time.
- The Twitter-LinkedIn integration helps LinkedIn by adding new life and meaning to its neglected status-update function and by adding much more dynamic content to the site as a whole. As a result, LinkedIn can be more competitive. Hopefully Ning will take notice and react!
- The Twitter-LinkedIn integration helps Twitter by attracting new professional users from LinkedIn who were previously too skeptical to join.
- The Twitter-LinkedIn integration enables members of both Twitter and LinkedIn to cross-post with ease, providing users with greater social marketing leverage.
- LinkedIn can help to reduce an enormous amount of content, functioning almost as would a Twitter list containing only members of your LinkedIn network.
- The hashtags #in and #li allow for selective cross-posting from Twitter to LinkedIn. This wasn’t possible when cross-posting with Ping.fm.
- The use of hashtags to selectively cross-post from Twitter to LinkedIn suggests the possibility of using hashtags similarly with other apps.
- Aggregation and syndication (using the semantic web or tools like Ping.fm and FriendFeed) have been touted as the next major trend in social media. However, the integration of Twitter and LinkedIn, although still at an early stage, demonstrates that collaboration too (when achievable) has much to offer. I suppose that the absence of conflict between Twitter’s business model (whatever that is) and the ad-based models of competitors helps to create a favorable climate for collaboration.
What are your thoughts on the Twitter-LinkedIn integration, and what are some of your takeaways?
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