Larry Brauner
We learn nearly every day of developments in the social media world which have the potential for far reaching impact.

Take for example the recent integration of LinkedIn with Twitter. You can now tweet your LinkedIn status to your Twitter followers and automatically post your tweets to your LinkedIn status.

It is easy to see that this Twitter-LinkedIn partnership has many practical implications. Based on my research, these are my top 10 takeaways from the new Twitter-LinkedIn hookup:

  1. Microblogging has gone mainstream. Facebook has its own microblogging platform, and Twitter tweets can now show up on MySpace, LinkedIn and lots of other places on the web.
  2. Twitter is the de facto king (queen?) of microblogging.
  3. Twitter is a medium for real business conversation. You can still tweet about  breakfast, diapers or the light turning green. Small talk and chit-chat are the norm on Twitter. However, increasingly, people and companies are branding themselves and exchanging ideas on Twitter, 140 characters or one link at a time.
  4. The Twitter-LinkedIn integration helps LinkedIn by adding new life and meaning to its neglected status-update function and by adding much more dynamic content to the site as a whole. As a result, LinkedIn can be more competitive. Hopefully Ning will take notice and react!
  5. The Twitter-LinkedIn integration helps Twitter by attracting new professional users from LinkedIn who were previously too skeptical to join.
  6. The Twitter-LinkedIn integration enables members of both Twitter and LinkedIn to cross-post with ease, providing users with greater social marketing leverage.
  7. LinkedIn can help to reduce an enormous amount of content, functioning almost as would a Twitter list containing only members of your LinkedIn network.
  8. The hashtags #in and #li allow for selective cross-posting from Twitter to LinkedIn. This wasn’t possible when cross-posting with
  9. The use of hashtags to selectively cross-post from Twitter to LinkedIn suggests the possibility of using hashtags similarly with other apps.
  10. Aggregation and syndication (using the semantic web or tools like and FriendFeed) have been touted as the next major trend in social media. However, the integration of Twitter and LinkedIn, although still at an early stage,  demonstrates that collaboration too (when achievable) has much to offer. I suppose that the absence of conflict between Twitter’s business model (whatever that is) and the ad-based models of competitors helps to create a favorable climate for collaboration.

What are your thoughts on the Twitter-LinkedIn integration, and what are some of your takeaways?

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19 Responses to “Top 10 Reasons Why the Twitter LinkedIn Partnership is Big News”

  1. Neal Schaffer on November 11th, 2009 9:02 pm

    Excellent post Larry. I blogged yesterday on the five big takeaways from this relationship which had a lot of similarities with what you wrote, but I especially liked your point #10 on collaboration over aggregation. I am excited to see how this will all develop!

  2. Larry Brauner on November 11th, 2009 9:11 pm

    I enjoyed your article Neal, and it interested me in looking into your Windmill Networking concept. I too felt that #10 was a big takeaway and intentionally saved it for last.

    Thank you for your visit and for your encouragement.

  3. David J Carne on November 11th, 2009 9:11 pm

    Hi Larry,

    aAnother excellent post. Thanks for sharing.

    Technology is moving so fast nowadays. It makes you kinda wonder what will be here in just five years from now.


  4. Larry Brauner on November 11th, 2009 9:14 pm

    I kinda wonder David if I’ll be here in five years from now. Hope so.

  5. Tad Wolfe on November 11th, 2009 9:37 pm

    Great job Larry - very good insight and well written. Thanks for all you do.

  6. medXcentral (Jim) on November 12th, 2009 7:51 am

    Nice job, Larry. I’m pushing for “cooperation” over “collaboration” as the adopted term going forward. Subtle difference. But, collaboration is sometimes associated in the mind with collusion. Cooperation carries an innocence with it. Not sure if you or others agree…just a thought I’ve been having lately. Note my new tag line on my site.

    Also…I did not know about #8 above. That’s an important one, IMO. Where did you find that integration? I’ve not logged in to LinkedIn yet to look. I’m assuming it’s found within the integration setup wizard?

    Let us know.
    Thanks for your efforts.

    - Jim

  7. Larry Brauner on November 12th, 2009 9:47 am

    Hi Jim,

    Cooperation is excellent. However, I think of collaboration as something more active requiring effort on the part of all parties, no merely the lack of conflict or sabotage.

    LinkedIn has a Twitter training page. Section #4 discusses the hashtags.

  8. Cheryl H on November 12th, 2009 10:22 am

    Great post Larry! I’m new to both Twitter and LinkedIn so this integration came at the perfect time for me. Also thank you for the link to the Twitter training page, that is going to be my reading material with my coffee this morning. Thanks again for the information!

  9. Debbie Morgan on November 12th, 2009 11:39 am

    Hi Larry,

    I think it’s a great idea, especially for those of us who use sociall media for marketing purposes. Thanks for the post.


  10. Larry Brauner on November 12th, 2009 11:52 am


    Are you drinking your coffee from your Nobody Buys Drills, They Buy Holes mug? Hope you’ll email me when the new website is ready.

  11. Eunice Coughlin on November 14th, 2009 1:35 pm


    Thanks for the insightful post. I hadn’t given much thought to the positives of this move. Seems like it will benefit LinkedIn more than Twitter tho, but we’ll see what develops, especially along the lines of your #10.


  12. Wendy Kovitz on November 14th, 2009 6:21 pm

    Initially, I had my real life with real friends and relatives on Facebook. It was pretty unremarkable and fairly sanitized. Then I got involved with Twitter and enjoyed expanding my cyber-personality. LinkedIn is something I’ve had for a while in the event that potential employers wanted to see my cyber-resume.

    And now they’re all coming together…

    And I’m still job hunting…

    The long and short of it is: if a potential employer or client doesn’t like what I’m about, I’d be pretty miserable working in that environment anyway.

    Is social media making it a smaller saner world? Let’s hope so.

  13. Larry Brauner on November 14th, 2009 9:52 pm

    @Eunice I tend to agree.

    @Wendy Smaller for sure. ;-)

  14. DaisySoapGirl on November 16th, 2009 1:35 pm

    This is a great move for LinkedIn. When I joined last year it was considered a business oriented site. Now I see there are all kinds of networking social groups that people can join. Thanks for posting about their link with Twitter.

  15. Another Blogger on November 16th, 2009 11:49 pm

    Yes, I received an email from LinkedIn few days ago. Its a great news for us.

  16. John D on November 20th, 2009 10:37 am

    The Twitter and LinkedIn integration is really awesome. This kind of leverage between two powerful media systems has been too long in coming. In my book, Twitter has made some big strides to be relevant for more that just casual chatter. Looking to Twitter more myself! Thanks for the great list - will be passing it along to a colleague. John

  17. My Top 10+ Blog Traffic Sources on January 25th, 2010 10:41 am

    […] LinkedIn – While well connected on LinkedIn, I’m not using it much at present. Most of my LinkedIn traffic is coming as a result of the Twitter LinkedIn integration. […]

  18. 10top on March 10th, 2010 7:45 pm

    I enjoyed reading your interesting yet very informative insights. I am looking forward to reading more of your most recent articles and blogs. :D -10top

  19. solar electric on April 29th, 2011 12:24 am

    If you want to connect with lots of friends then one of the many sites that you can go to is Twitter. In just one single post you can already reach out to millions of other people globally. This is why almost any kind of collaboration in Twitter goes out as a success. If you are planning on promoting your site then one sure shot way of doing so is collaborating with social networks for a higher chance of gaining wider audience.

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