Larry BraunerI assert in Why Should I Like Your Facebook Page? that until you determine “what’s in it” for your Facebook page’s fans, you’re not ready to launch your Facebook page. You’ll only succeed by accident, if at all.

I’m ready to assume that your Facebook page already offers a lot of useful information, a way to subscribe to your web content, online customer service, news about events, contests, juicy gossip, entertainment or other perceived benefits that make it worthwhile for people to follow.

How Do I Get Fans for My Facebook Page?

FacebookNow, you’re looking to get fans for your Facebook page.

Perhaps you don’t yet have a strong web presence, and you’re trying to grow your Facebook fan base from scratch.  Your Facebook page deserves fans, and you’re asking yourself, “How can I attract people who’ll ‘like’ my page and become my page’s fans?”

There are lots of ways to get Facebook page fans, including Facebook ads, which I do not like. I’m sharing with you methods that can help you easily grow your small business or solo entrepreneur Facebook page fan base, in the hope that you can succeed without making the Facebook page building process more difficult or complex than it needs to be.

My Top Ways to Get Facebook Page Fans

These are the top ten ways that I’ve grown my Facebook page fans:

  1. Feather Your Nest - Ask 25 close friends or family members to help you reach the 25 Facebook page fans you need to obtain your custom Facebook page name, helping your page appeal to prospective fans.
  2. Your Facebook Friends - If you have few Facebook friends, ask each individually to “like” your Facebook fan page. Tell them that you’d love for them to join you there. If you have hundreds or thousands of friends, you can use the “Suggest to Friends” option to invite them. Be sure to add a personal message in the invite. Many people ignore Facebook page invites, so don’t expect more than 5% to 10% rate of acceptance.
  3. Your Email Lists - If you have email lists, invite contacts to visit and “like” your Facebook fan page. Be personal and friendly in your message. Use Edit Page >> Marketing >> Tell Your Fans. Don’t spam.
  4. Everyone You Meet - Tell everybody. Put your Facebook page link and Twitter handle on your business cards and in the signature of your emails.
  5. Link to Your Page - Link to your Facebook page rather than your Facebook profile from all the social networking sites you join and from your blog site or other website.
  6. Blogging About Your Page - Use your Facebook fan page to promote your blog, but make sure that you also use your blog to promote your Facebook page. At the end of posts, ask readers to subscribe to your blog and to “like” your Facebook page.
  7. Ask Your Friends to Help - I’ve asked some of my Facebook friends to suggest my Facebook page to their Facebook friends along with a message of recommendation. If you try this approach, you may find it to be highly effective, just as I have.
  8. Fan Page Events - I’ve added hundreds of Facebook page fans by holding events on my Facebook page. 4+ Day Blog and Website Promotion Event and Social Media Party and Facebook Fan Page Event Going Viral and Attracting Hundreds Already describe my most successful Facebook event.
  9. Facebook Widgets - I have a Facebook fan page widget on each of my websites, making it easy for site visitors to “like” my Facebook page and stay in touch.
  10. Engage Your Facebook Fans - Your posts must be made visible to your Facebook page fans. Read How Facebook EdgeRank Affects Your Visibility. Engage your fans, primarily by asking questions. When your fans comment on your status or “like” it, they’re sharing it with their Facebook friends.

Rome Wasn’t Built in a Day, Nor Was My Facebook Page

Accept reality. It will take time to get a large number of Facebook page fans, but if you add just three new Facebook page fans per day, you’ll have 1,000 fans in less than a year. By adding five to six Facebook page fans per day on average, I was able to add 2,000 new fans in the past year. You can do it too!

New blog subscribers and Facebook fans are welcome — and if you think that others might benefit from advice for getting Facebook page fans, please share this article with them. ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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27 Responses to “Top 10 Ways to Get Facebook Page Fans”

  1. Shari Weiss on November 14th, 2010 12:31 pm

    All great ideas, Larry. IMHO, Fan Page strategies must be set in place — as well as the manpower to post and monitor activity.

    I like your first idea of having 25 friends help you promote the page, especially if they make their pitches “personal” and tell their friends what’s in it for them to become Fans.

    That being said, I personally get a whole lot out of being a fan of you and your FB Page. Thanks for all of your great advice and support.

  2. Amadou M. Sall on November 14th, 2010 12:43 pm

    This is awesome, Larry. Now may I ask you to suggest my Facebook Page to your Facebook friends :-) It’s called “The Cross-cultural Connector” and I used the link as the “website” on this comment. Thanks a lot!

    Amadou M.Sall

    P.S. I’ve shared this post on my Facebook profile.

  3. Larry Brauner on November 14th, 2010 12:45 pm

    @Shari Thank you for everything including your friendship and support.

    I didn’t mean to imply that the 25 close friends or family members would necessarily help promote the page. It would more likely be those friends who have a good amount of influence.

    @Amadou Happy I could help.

  4. Martyn Hodgson on November 14th, 2010 4:20 pm

    Larry

    I’ve found a lot of businesses are (wrongly) setting themselves up not with a page but a profile. So inviting them to become a friend generally has a high acceptance rate.

  5. Larry Brauner on November 14th, 2010 4:35 pm

    How are you leveraging that Martyn.. to then invite them to “like” your fan page?

  6. Martyn Hodgson on November 14th, 2010 4:52 pm

    Exactly Larry. Maybe find out a bit about the company first then send a personalized PM to “like” my page - as you suggested.

    To find them, I’d search for “Doncaster” filter by “people” to find all companies in Doncaster using a profile.

  7. Larry Brauner on November 14th, 2010 4:57 pm

    Connecting as friends creates a mutuality but isn’t required to send a message or network with the business.

  8. Sue Reddel on November 14th, 2010 9:03 pm

    Hi Larry,

    Great advice as usual. We’ve been struggling to get more fans for PoshPorts on FB. We just ran a contest giving away a pair of tickets to a fundraiser and picked up more “likes” by having folks that already “liked” us suggest us to friends. I’m guessing we’ll be doing more of these in the future. But you’re absolutely right in that it does take a while to build the audience. Slow and steady will definitely win the race. Thanks Larry!

  9. Frank Woodman Jr. on November 14th, 2010 11:27 pm

    Great read Larry and lots of good advice that we all should be following. It’s nice to see an article on SEO that is easy to understand and easy to follow. Now that I’ve found your articles I’ll sure be studying them and sharing them for the pearls they contain.

    Thanks Frank Woodman Jr
    @kstaxman on Twitter and Amplify

  10. Mitch on November 14th, 2010 11:38 pm

    Hi Larry,

    Just asking, but do you have your Facebook widget on this page also? I can’t see it if you do. Good stuff here; thanks for the ideas.

  11. Larry Brauner on November 14th, 2010 11:43 pm

    @Frank Thank you.

    @Mitch Thanks. My Facebook widget is on the left sidebar above the fold. It says “Larry Brauner on Facebook.”

  12. Andrea on November 15th, 2010 1:13 am

    As usual, Larry’s comments are spot-on. I have not built my own Facebook page “for business” as yet (I am an author first and foremost) until I have time to consider what I can best offer my readers. I think that’s paramount. Reader benefits.

  13. Tim Southernwood on November 15th, 2010 3:49 am

    As always Larry.. a great job! Probably the best list available on how to build your Fan Page numbers!

  14. Jamie Gorman on November 15th, 2010 7:44 am

    Larry,

    I noticed that you didn’t include Facebook advertising. Is that because you should focus on these other things first or because Facebook Ads don’t work? I’m teaching a Facebook class tomorrow and this article will support the “getting fans” section nicely!

    Thanks,
    Jamie

  15. Tips for Improving Facebook Pages - Tip of the Week | PropTrackr on November 15th, 2010 11:25 am

    […] created a post this morning about the top 10 ways to get Facebook fan likes. Read the full post at Larry Brauner – Online Social Networking web site. Tags: day, facebook, google, google buzz, social, social marketing, social media, social […]

  16. Mitch on November 15th, 2010 5:36 pm

    Ah, that’s why I missed it. My badge looks so much different, but I like it.

  17. Sandro on November 16th, 2010 5:11 am

    I have been waiting for Larry’s post, and it was a very good read with sound advice. I am still a Fecebook newbie, and when I build a fan page for my website I will definitely follow his tips.

  18. Esther on November 17th, 2010 7:28 pm

    Wow, these are perfect.
    Thanks!

  19. Larry Brauner on November 17th, 2010 8:38 pm

    @Andrea, Tim, Mitch and Sandro - Thank you.

    @Jamie I said, “There are lots of ways to get Facebook page fans, including Facebook ads, which I do not like,” because they are likely to be too expensive for most of my readers.

    It’s also easy to do a mediocre job and lose money, unnecessarily.

    The methods I listed for adding Facebook page fans are low-risk, since they do not require out-of-pocket expenditures.

  20. I'm Just Sharing » Blog Archive » I’m Supposed To Ask You To… on November 19th, 2010 9:52 am

    […] Larry Brauner of Online Social Networking, whom I mentioned as one of my early commenters, called Top 10 Ways To Get Facebook Page Fans. As I was reading each of the points, I smiled when I realized that half of them involved asking […]

  21. Robert on November 23rd, 2010 7:18 am

    These are the methods which I have been looking for. I have a few friends and want to make a fan page.
    I like the fist step: tell 25 friends and ask them to tell others

    Thank you for sharing.

  22. Bulgarian Properties on November 27th, 2010 12:29 pm

    Like the idea of a fan page event; now just need to think of how to use this!

  23. Garious on December 2nd, 2010 10:01 am

    Thank you for this informative post, Larry.

    Some companies, such as LiveScribe, use their Facebook pages as storefronts and support desks.

    Toy Story, on the other hand, developed their own Toy Creator game where a fan can turn himself into an animated toy and post on his wall. That’s viral marketing in action.

    There are so many ways to make a Facebook page fun and engaging.

  24. Thailand Trip Advisor on December 25th, 2010 4:55 pm

    Another method could be via “Like exchange” Please go to www.thailandtripadvisor.com.au and “Like” the page. Send me your return instructions and I will do the same. Many thanks.

  25. Anonymous on January 11th, 2011 6:57 am

    Nice Information. Facebook plays a vital role in Internet marketing for every business. Lots of people are connected through this site and promote business on this site. These steps will be very useful for everyone.

  26. ONE Facebook Business Page, No More, No Fewer | Online Social Networking on January 16th, 2011 10:43 pm

    […] Top 10 Ways to Get Facebook Page Fans […]

  27. Facebook Business Marketing: Larry Brauner’s 10 Tips for More Fans | Using Facebook for Business Marketing on January 24th, 2011 1:38 pm

    […] more fans for your Facebook business page?  Power networker Larry Brauner has 10 tips for more fans.  Of these, my three favorites […]

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