I obsess over my website search engine ranking and check my keyword search engine rankings more often than once a week. After all, who doesn’t want to achieve higher search engine rankings and get more web site traffic?
However, top search engine ranking isn’t everything. There is much more to search engine optimization than merely increasing a website’s search engine ranking.
Your website can have a top Google search engine ranking yet not receive its fair share of traffic or receive insufficiently targeted traffic, which is also bad.
As I pointed out in a comment on 5 Steps to Make Wordpress an SEO Beast, an excellent article on the StylyzedWeb blog, you can be at the top of the search engines, but if too few people click through to your website or the wrong people click through, you can’t say that your site is search engine optimized.
A page’s title and description in its header often determine exactly how that page will appear in the search engine results and how likely searchers will be to click through to it. Header tags need to be optimized not only with search engines in mind but with people in mind too.
Search engine marketers are keenly aware of this issue, and search engine optimizers need to be equally aware.
Furthermore, if ample targeted visitors do come to your website, but your site is ineffective because of its content or design, then all your efforts to attract search engine traffic or any other traffic have been for naught.
Optimizing your website’s keywords to obtain a top search engine ranking is important, but the appeal of both your search engine listing and your actual website to your target audience are at least as important and should not be neglected.
Your comments are welcome and appreciated as usual.
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