Mar
7
Top Search Engine Ranking Isn’t Everything
Filed Under Networking and Marketing Strategy, Outside the Box, Search Engines, Web Marketing
I obsess over my website search engine ranking and check my keyword search engine rankings more often than once a week. After all, who doesn’t want to achieve higher search engine rankings and get more web site traffic?
However, top search engine ranking isn’t everything. There is much more to search engine optimization than merely increasing a website’s search engine ranking.
Your website can have a top Google search engine ranking yet not receive its fair share of traffic or receive insufficiently targeted traffic, which is also bad.
As I pointed out in a comment on 5 Steps to Make Wordpress an SEO Beast, an excellent article on the StylyzedWeb blog, you can be at the top of the search engines, but if too few people click through to your website or the wrong people click through, you can’t say that your site is search engine optimized.
A page’s title and description in its header often determine exactly how that page will appear in the search engine results and how likely searchers will be to click through to it. Header tags need to be optimized not only with search engines in mind but with people in mind too.
Search engine marketers are keenly aware of this issue, and search engine optimizers need to be equally aware.
Furthermore, if ample targeted visitors do come to your website, but your site is ineffective because of its content or design, then all your efforts to attract search engine traffic or any other traffic have been for naught.
Optimizing your website’s keywords to obtain a top search engine ranking is important, but the appeal of both your search engine listing and your actual website to your target audience are at least as important and should not be neglected.
Your comments are welcome and appreciated as usual. 
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8 Responses to “Top Search Engine Ranking Isn’t Everything”
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Larry,
I hear you … there is more to life than search engine optimization.
Making sure that our content attracts human clicks (search marketing?) and that people take the expected actions on our website (Landing Page Optimization) is also important.
Thanks for saying it so well
Yes, you are right. What I noticed is that my blog is in the top ten on some keywords, but I am not getting traffic from those keywords now. Initially, I was getting lots of traffic, but now, not any.
“I obsess over my website search engine ranking and check my keyword search engine rankings more often than once a week.” Well, now that I know I’m not the only one, I feel better. Thanks Larry! You’re right about the article over at StylyzedWeb as well, it’s excellent; everyone should read that one at least once.
I do it for the Fun and Excitement of learning while meeting interesting people like Yourself Larry!
“I got No hype for No one. Other than, Just to be YOU!”
Norman Flecha
Your website needs to be inviting, and must contain something the visitor needs. Otherwise the visitor will click and run.
Hmm…it depends to me. Think this works on informational websites, but for e-commerce sites where people want to buy something, if you have what they want, they’ll click, browse and might buy from your site.
Hi Larry,
I’m glad that you also write about search engine ranking and the importance of SEO.
So many people still ignore SEO and keywords and even proudly blog about that.
I agree that once you get to the top of search engines it is important that your site actually provides the searchers with what they were looking for.
Vance
@Women’s Clothing If the title and description appearing in the search engine results don’t help searchers to know what you have, they won’t click through.
@Vance Web marketing is a campaign with many fronts.