A web developer knows how to build a website and how to create a web page that interacts effectively with visitors. Web developers can often organize information and design web sites with great visual appeal.
Generally speaking however, web developers are neither experienced Internet marketers nor skilled copywriters. They specialize in following, tweaking and implementing the specifications provided to them by small business owners and corporate marketing departments. A web developer is a technician skilled at converting a set of instructions into an interactive web site.
Launching and promoting a web site and building an Internet presence require more than a development effort. Here are eight other elements that will likely figure into your online presence:
- Your niche and perhaps micro-niche - What specific need or needs will your products or services fill?
- Positioning and branding - What distinguishes you from your competition? How can you position your brand so that it’s at the top of it’s own category?
- Targeting - Who will use your brand and how can you connect with them online and offline?
- Your keywords - What terms are people searching for that are relevant to your brand and which are the best ones to compete for?
- Content - What do you say on your site? How do you communicate your ideas, and how do you weave in the keywords indicated by your keyword research?
- Contextual linking - Creating meaningful hyperlinks within your site content that help the reader and the search engines.
- Link building - Getting the best sites to link back to you and other SEO strategies to attract search visitors and drive referrals to your website. Listing your site in appropriate directories. Submitting your site and content to social bookmarking sites, and writing press releases and articles that will also link back to you.
- Web promotion and list building - Leveraging video sites, social networking sites, e-zines and PPC ads to drive even more people to visit and register at your website or your blog.
To build a successful web presence requires a team of marketing, design and development professionals to tend to each aspect of your online campaign. In many organizations, some people will assume several roles.
If you’re a small business owner, I recommend that you let a marketing consultant bring together and manage the expertise and skill sets that will be required.
If you have more time to invest than money, Site Build It! is an inexpensive option. You learn each phase as you go and are guided step-by-step through your project.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.|
|Sharing is Caring!|