Jun
8
I’m taking a couple of days off from work, and I’m leaving you with the following thought:
A website is not necessarily an Internet presence.
Some websites are no more than online business cards. They display the owner’s contact information along with some eye catching graphics, but provide little or no information about the business or organization.
I admit that such a site is not very common, but they do exist.
Here’s one that actually belongs to a web designer who is selling “Engine Optimized Web Solutions”:
Pretty amazing isn’t it?
Seeing is believing!
If there is information, but it’s contained in a flash presentation, then from a search engine’s point of view the site is devoid of content. Search engines are unable to decipher flash or pictures.
When pictures are part of a website, it’s important to tell the search engine what the picture is by using an “alt” description atrribute in the HTML “img” tag. Then the picture adds search value to the site. Also, if for some reason the picture doesn’t load, the description will appear instead.
If there is a lot of good information on the site, but there’s no way to capture a visitor’s contact details, or there isn’t an effective search engine optimization strategy, then the website is merely an Internet-based brochure.
Mosts websites are online brochures and no more. They lack an effective lead capture mechanism, or they lack an effective keyword strategy, or all too often they lack both.
Blogs are naturally full of rich content. Add to the mix a choice of subscription methods for lead capture and good keyword research, and you have the makings of a blog marketing strategy.
In my Blog Marketing and SEO Training series, I hope to provide you with lots of creative input as you develop your online presence.
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Tags: blog marketing, business, html, Internet presence, lead capture, married to the web, online presence, Resources for SEO, Search Engines, SEO, SEO Training, web designer, web presence
Comments
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6 Responses to “Website or Online Presence?”
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I don’t like this type of thing myself, because it doesn’t tell us anything much about the company. Basically, I think these folks are wasting their money, even if it’s little money. If this is the best example of the type of work they do, I wouldn’t be interested at all, at least for this type of business, anyway.
I know some folks believe just having an online presence is enough; obviously, I’m not one of them.
My view Mitch is that this isn’t even an online presence. This site is worse than useless. If this is a sample of their work, they don’t really deserve any business, and they hopefully won’t get any.
This is a company in my community. I’ve been debating whether to call them to offer my help.
Hi Larry!
Good points, and it’s really amazing that anyone would still be trying to use the basic strategies of 10+ years ago (when “we” really didn’t know any better).
Optimize your site or blog properly and search engines are crawling all over it - and humans can find it… that’s the whole point, isn’t it?!
Have a great day! And a good time off (you lucky dog!)
I’m back from vacation and have a very busy next few days ahead. Happy the heat wave in the New York area has broken.
That’s why we have blogs
Blogs are wonderful.
The idea narketing blog has a keyword strategy and several subscription options.