Larry Brauner

I’m taking a couple of days off from work, and I’m leaving you with the following thought:

A website is not necessarily an Internet presence.

Some websites are no more than online business cards. They display the owner’s contact information along with some eye catching graphics, but provide little or no information about the business or organization.

I admit that such a site is not very common, but they do exist.

Here’s one that actually belongs to a web designer who is selling “Engine Optimized Web Solutions”:

Pretty amazing isn’t it?

Seeing is believing!

If there is information, but it’s contained in a flash presentation, then from a search engine’s point of view the site is devoid of content. Search engines are unable to decipher flash or pictures.

When pictures are part of a website, it’s important to tell the search engine what the picture is by using an “alt” description atrribute in the HTML “img” tag. Then the picture adds search value to the site. Also, if for some reason the picture doesn’t load, the description will appear instead.

If there is a lot of good information on the site, but there’s no way to capture a visitor’s contact details, or there isn’t an effective search engine optimization strategy, then the website is merely an Internet-based brochure.

Mosts websites are online brochures and no more. They lack an effective lead capture mechanism, or they lack an effective keyword strategy, or all too often they lack both.

Blogs are naturally full of rich content. Add to the mix a choice of subscription methods for lead capture and good keyword research, and you have the makings of a blog marketing strategy.

In my Blog Marketing and SEO Training series, I hope to provide you with lots of creative input as you develop your online presence.

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9 Responses to “Website or Online Presence?”

  1. Mitch on June 10th, 2008 11:46 pm

    I don’t like this type of thing myself, because it doesn’t tell us anything much about the company. Basically, I think these folks are wasting their money, even if it’s little money. If this is the best example of the type of work they do, I wouldn’t be interested at all, at least for this type of business, anyway.

    I know some folks believe just having an online presence is enough; obviously, I’m not one of them.

  2. Larry Brauner on June 11th, 2008 7:38 am

    My view Mitch is that this isn’t even an online presence. This site is worse than useless. If this is a sample of their work, they don’t really deserve any business, and they hopefully won’t get any.

    This is a company in my community. I’ve been debating whether to call them to offer my help.

  3. Diane on June 11th, 2008 11:39 am

    Hi Larry!

    Good points, and it’s really amazing that anyone would still be trying to use the basic strategies of 10+ years ago (when “we” really didn’t know any better).

    Optimize your site or blog properly and search engines are crawling all over it - and humans can find it… that’s the whole point, isn’t it?!

    Have a great day! And a good time off (you lucky dog!)

  4. Larry Brauner on June 11th, 2008 11:56 am

    I’m back from vacation and have a very busy next few days ahead. Happy the heat wave in the New York area has broken.

  5. OCGolfCourse on June 15th, 2008 12:32 am

    That’s why we have blogs :)

  6. Larry Brauner on June 15th, 2008 12:49 am

    Blogs are wonderful.

    The idea narketing blog has a keyword strategy and several subscription options.

  7. Married To The Web on April 24th, 2009 10:00 am

    Ha so I guess someone did find my site.

    Thanks for thinking of calling me and offering your help. Fortunately the page I put up is for a side business, and as you said it’s meant to be an online business card. :)

    I work full time at a well established (mostly not in your “community”) web development company which is known for its SEO knowledge.

    But hey a link to me site is a link to my site so thank you very much.

    I must say I agree with everything you say in your post above. Good job!.

    But Larry, to say “they don’t really deserve any business, and they hopefully won’t get any,” isn’t that a bit harsh?

    For real work samples feel free to contact me anytime.

  8. Married To The Web on April 24th, 2009 10:01 am

    And from my writing above you know I am definitely not a content writer. :)

  9. Larry Brauner on April 24th, 2009 10:33 am

    I’m happy to give you a link Joseph.

    What I said Joseph is “If this is a sample of their work, they don’t really deserve any business, and they hopefully won’t get any.”

    Something to consider: Every communication you put on the web is a sample of your work. It’s part of your web presence.

    If you would like to build your side business, it would be worth your time to develop a site that shows off your skills.

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