Those days are long gone. Savvy marketers today are very aware that a multidimensional approach is essential if one hopes to build a strong and responsive web presence.
Social Media and Search Engine Optimization
Chris mentioned that he tells his Healthgrades clients that search engines are where research starts on the Internet, and that a researcher’s attention is captured by the websites and social media content displayed on the very first page of search engine results. He asks hospital marketers to think of Google.com as their home page and to focus on dominating search engine results for their respective niches.
Social Media and Relationships
Notice that Darren not only uses social media to drive traffic to his blogs; he uses it to build valuable relationships with people. Relationships and Internet buzz play key roles in today’s web marketing.
A Web Presence is Much More than Just a Website
The web presence paradigm has evolved. Search engine optimization, social media, relationships and reputation all contribute to the impact that we and our brands have on the web.
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