Larry BraunerYour social media and web strategy necessarily starts from your website, the one place on the the web that you own and control.

Social networking sites, such as Facebook and LinkedIn, are very useful and will likely figure in your online plans. However, the possibility that any given networking site will become unpopular, change its rules, cancel your membership, or even shut down entirely, renders such a website unsuitable as a hub and foundation for your web presence.

GevrilYour website doesn’t need to be intricate, although it can be. I tend to prefer simple websites. The Gevril Group website, for example, which I developed in concert with Ivo Jackson and John Sealander, uses the WordPress content management system, a very basic 3-column theme, an opt-in form and a Facebook widget.

Launched this past December, the Gevril Group website now receives in excess of 8,500 visits per month.

Purple UmpkinOur latest creation, the new Purple Umpkin children’s book website, is even simpler in design and implementation. You can compare it to the original Purple Umpkin website. In my opinion, the new version is easier to use, and it looks and feels more like a venue for a children’s book. What do you think?

Work on a Children’s Books umbrella website is underway employing equally simple design principles.

Every web presence needs a website that attracts and speaks to its visitors. Online, your website is your brand. That website must be secure, and the content on that website must be nothing less than superb.

Your thoughts are welcome.

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9 Responses to “Where Your Web Strategy Ought to Begin”

  1. Karen Lotter on October 2nd, 2011 11:51 pm

    Hi Larry, I so agree with you. With all the social media hype, people forget that your website is your core - your anchor - and the social media platforms are there to enhance and to direct traffic to the website.

    I am also making Wordpress websites - one can make anything from very simple to really complex, and when you to hand it over to the the client, it is easy to teach them to update their own website.

  2. Larry Lewis on October 3rd, 2011 1:07 pm

    Well said. Of course there are many advantages to build your network, both for the opportunity of meeting people and promoting your work. But the key to any online presense is to build your own site. The one thing you have 100% control over. The place you contribute and have your say. You have to have this right before you can even dream of making money online.

  3. Amy on October 4th, 2011 1:26 pm

    Well put - and, anything you do (marketing-wise) on social media should be designed to bring people back to your site. Think of it like meeting people in the coffee shop and inviting them to your office…

  4. Larry Brauner on October 4th, 2011 1:46 pm

    I like your analogy Amy.

  5. Eunice Coughlin on October 4th, 2011 3:21 pm

    Once again, Larry, you’ve concisely hit the nail on the head. I help small business owners with their online marketing and they are stunned to learn that they don’t own the content on their Facebook page; that it can disappear whenever they (Facebook) decide. A hosting plan and a domain name are such a small price to pay for distributing your own content online.

    Thanks again for sharing your expertise.

  6. Mae Loraine Jacobs  on October 6th, 2011 2:50 am

    I really agree with you. That’s why I always end up appalled over business people who’d rather put up a Fan Page than their own website. The rest of the world isn’t on Facebook. It’s everywhere!

  7. Larry Brauner on October 6th, 2011 2:04 pm

    Small business owners their set up fan pages and neglect setting up websites are most likely either too stingy or totally in the dark.

  8. Mick Hastings on October 17th, 2011 10:01 am

    Hello Larry, I totally agree with you. With all the social media spreading, people forget that your website is your core of of your business. The social media sites enhance your website. I also have WP websites; You can really make anything you want to, even if you are a beginner.

  9. 5 Web Strategies that Paid Off Big in 2011 | Online Social Networking on January 15th, 2012 11:09 pm

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