Sadly, very many potentially useful web sites languish in obscurity like proverbial trees falling in forests with no one around to hear them. While these web sites have excellent content, they have few readers to use or enjoy that content.
Good content needs to be consumed. I would rather publish marginally good material that is highly consumed than top-notch content that merely gathers dust.
Generating Ample Website Traffic to Your Content
If you are a blogger or webmaster, what you do before and what you do after you publish to create website traffic to your content are no less important than the creativity and effort that shaped your content.
Yet, most of us do too little of the preparation and follow-through that our content requires to succeed, as I explained in How to Hit the Right Mix of Website Traffic Sources.
Preparation can include website infrastructure design, SEO and community building. Your follow-through might include email, social bookmarking sites, Facebook, Twitter, LinkedIn, Ning and other social networking sites. These types of activities are mandatory, not optional.
Bad things happen to good content when preparation and follow-through are inadequate. However, the right steps taken both before and after publishing your content will enable your website traffic and content consumption to soar. I know this from personal experience.
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