Larry BraunerSadly, very many potentially useful web sites languish in obscurity like proverbial trees falling in forests with no one around to hear them. While these web sites have excellent content, they have few readers to use or enjoy that content.

Good content needs to be consumed. I would rather publish marginally good material that is highly consumed than top-notch content that merely gathers dust.

Generating Ample Website Traffic to Your Content

More Website TrafficIf you are a blogger or webmaster, what you do before and what you do after you publish to create website traffic to your content are no less important than the creativity and effort that shaped your content.

Yet, most of us do too little of the preparation and follow-through that our content requires to succeed, as I explained in How to Hit the Right Mix of Website Traffic Sources.

Preparation can include website infrastructure design, SEO and community building. Your follow-through might include email, social bookmarking sites, Facebook, Twitter, LinkedIn, Ning and other social networking sites. These types of activities are mandatory, not optional.

Bad things happen to good content when preparation and follow-through are inadequate. However, the right steps taken both before and after publishing your content will enable your website traffic and content consumption to soar. I know this from personal experience.

We’ve now reached the place in the article where people usually subscribe and leave a comment. ;-)

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12 Responses to “Why Bad Things Happen to Good Content”

  1. Ernest O'Dell on February 20th, 2011 9:57 pm

    You wrote: “Good content needs to be consumed. I would rather publish marginally good material that is highly consumed than top-notch content that merely gathers dust.”

    To which I have to say a hearty “Amen!”

  2. Christine on February 20th, 2011 10:12 pm

    Good, concise article Larry and very well said.

    Could you tell me what plug in you used to allow us to grab the link for the comment? That’s a very nice feature.


  3. Jamie Gorman on February 21st, 2011 7:52 am

    Already subscribed, so I only need to comment. :-) I work with small business owners to get them on Social Media and getting over the initial setup is huge, but you are correct that it is that next step of optimization, interacting and consistently posting that separates the successful social media businesses from the pack. Time to go back and review my web site, blog and posts! Thanks Larry!

  4. Karla Campos on February 21st, 2011 9:59 am

    Larry great points about follow through some webmasters and bloggers think that by just publishing great content that traffic will come instantly. That kind of thinking is like the fastest runner who doesn’t enter the marathon. :)

  5. Larry Brauner on February 21st, 2011 10:09 am

    @Christine It’s a link to the post. The plugin is Link to Me Textbox.

  6. Rick Falls on February 21st, 2011 12:46 pm

    Great points Larry.

    As an aside to that and to follow it on, I think there are fortunes to be made by the people who understand tech related opportunities who may be willing to
    “DO IT FOR” others in need of it.

    I have moved to a “wide range introduction” of these new possibilities, and then I carefully select the people who specialize in each element, in order to help guide my customers towards choosing their best fit, so they can run with the most appropriate specialist for their immediate needs.

  7. Debby Bruck on February 22nd, 2011 10:32 am

    Love this article, Larry. When people tell you marketing your business on line is “free,” they do not mean completely free from the planning, effort, energy, strategy, technology, and TIME it takes to put it all together.

    Marketing your message must take into account more than that great blog and your creativity, as you stated so well.

    Debby ~ Tweet up!

  8. Peter M C Jones, London on February 24th, 2011 12:51 pm

    Hi Larry,

    I particularly liked the comment about community building.

    So Facebook Twitter et al can play a role both before and after blogging !

    Kind Regards, Peter.

  9. John on February 24th, 2011 2:40 pm

    You make a very good point in this post Larry. A lack of preparation and follow-through always leads to bad things happening.

    If you want web traffic you must prepare a plan and then implement it when it’s time to take action. Thanks for sharing your thoughts on this topic.

  10. Gail on February 25th, 2011 1:17 pm

    I agree with you strongly about good content. If Google could accept some of our content in the Google news, we could be heard.

  11. kerry on March 21st, 2011 11:10 pm

    Thank you for this article. I needed to hear the part about preparation and follow-up because I now understand the importance of keywords within the body of a blog writing. Planned and prepared content is vital to getting off to a good start. Better to get in the habit now before I lose motivation due to lack of visitors.

  12. How to Keyword Focus Your Website or Blog for Better SEO | Online Social Networking on June 26th, 2011 10:48 pm

    […] creating content for your blog or website. You can create content haphazardly, or you can laser focus your web […]

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