I predicted in How Facebook Pages Will Help Facebook Dominate the Internet that before long, every business would want a Facebook page, and my prediction is coming true. I receive invites daily to “like” new Facebook pages.
Before even creating your Facebook fan page, you need to ask yourself why anyone should:
- Like your Facebook page
- Remain a fan of your Facebook page
- Interact with your Facebook page
- Recommend your Facebook page
What’s in It for Your Facebook Fans?
Perhaps you can provide useful info, customer service, events, prizes, gossip or entertainment.
In any case, there must be something in it for your Facebook fans, and you must continually create value for them to remain loyal to your page.
Connecting with Your Facebook Fans
My fans and I are connected. We have a relationship.
When I post on my clients’ pages, I identify myself, so that their fans will connect with me as a person. Making personal connections is what social media is about, even on Facebook pages for businesses.
Facebook Page and Social Media Success Formula
My two basic success principles for Facebook pages, what’s in it for them and connecting on a personal level, apply equally to blogs, Twitter and all social media.
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