Larry BraunerI predicted in How Facebook Pages Will Help Facebook Dominate the Internet that before long, every business would want a Facebook page, and my prediction is coming true. I receive invites daily to “like” new Facebook pages.

Before even creating your Facebook fan page, you need to ask yourself why anyone should:

  • Like your Facebook page
  • Remain a fan of your Facebook page
  • Interact with your Facebook page
  • Recommend your Facebook page

What’s in It for Your Facebook Fans?

FacebookUntil you determine “what’s in it” for your Facebook page’s fans, you’re not ready to launch your Facebook page. You’ll only succeed by accident.

Perhaps you can provide useful info, customer service, events, prizes, gossip or entertainment.

In any case, there must be something in it for your Facebook fans, and you must continually create value for them to remain loyal to your page.

Connecting with Your Facebook Fans

On my Facebook page, I start discussions, share content, provoke thought, host networking events, and acknowledge people.

My fans and I are connected. We have a relationship.

When I post on my clients’ pages, I identify myself, so that their fans will connect with me as a person. Making personal connections is what social media is about, even on Facebook pages for businesses.

Facebook Page and Social Media Success Formula

My two basic success principles for Facebook pages, what’s in it for them and connecting on a personal level, apply equally to blogs, Twitter and all social media.

Whether it’s fans, subscribers or followers you want, always ask yourself, “What’s in it for them?” Then you can create the Facebook pages and web presence your heart desires.

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12 Responses to “Why Should I Like Your Facebook Page?”

  1. Duni on October 28th, 2010 7:22 am

    When I started my FB page recently, I did so as an extension of my blog, which I know a fair number of people ‘like’ !
    The difference is that fans of my page will be the first to know about new handmade products plus they can actually buy them straight off my FB page. I also do special giveaways for my FB fans too :)

  2. TRISI on October 28th, 2010 7:37 am

    I think another thing we should ask ourselves is, “Why do we need a Facebook page and what do we expect to gain from it?”. I have three very small pages and I’m not sure how they help. If you have a blog and you’re trying to get comments on that blog by posting links on the Facebook page, people just stay on Facebook and comment there. Or even worse, they simply click the ‘like’ link and move on. We’re suddenly sharing our traffic with the second largest site on the planet.

  3. Mirdza on October 28th, 2010 8:48 am

    I started my fan page with the intent to help people talk to me directly about things that can help them be healthy naturally. I post content that would help educate them about things that they may not have known before, and I also post a link to my blog articles so people can read them. I think it’s very useful information for all who want to live a healthy lifestyle, naturally.

  4. Michael Cohn on October 28th, 2010 9:10 am

    I use my Facebook Page to provide my fans and followers with additional information and resources that is not included on my website or blog. ie., extra content from various resources including this article for example.

  5. Jack Goldenberg on October 28th, 2010 9:45 am

    Your “what’s in it for them” phrase applies equally well to traditional advertising. Naive companies advertise a new feature. Professional, “aware’ companies advertise a benefit.

  6. Shari Weiss on October 28th, 2010 9:52 am

    Larry, how do I “unsubscribe” from someone’s page that I don’t want to be on — NOT yours :-)

  7. Larry Brauner on October 28th, 2010 10:02 am

    @Duni Your business is very classy. :-)

    @Trisi You make a good point. I’ve found however that overall Facebook has increased my traffic. For many people, it’s another way of subscribing. And pages have a viral effect, too.

    @Mirdza @Michael Thank you.

    @Jack Good point.

    @Shari Go to the page, scroll down and on the left side there’s a link to unlike.

  8. Jennie on October 28th, 2010 8:06 pm

    Great article. Facebook can be a great social networking tool. I agree that fans must stay connected. You should check out this article for some more Facebook tips.

  9. Terry Henry on October 29th, 2010 11:33 am

    Great post Larry, I wish more people would follow what you have laid out here.

  10. Dawn McNutt on November 1st, 2010 5:39 pm

    I haven’t created a FB fan page (yet) because I haven’t figured out my answers to those questions and wanted to be sure I had the time to keep it up. Creating a page to leave it alone wouldn’t make any sense. :)

  11. Larry Brauner on November 1st, 2010 5:47 pm

    True, Dawn. A Facebook page is a micro-blogging site of sorts.

  12. OMG! I Can't Use My Facebook Personal Profile for Business? | Online Social Networking on February 6th, 2011 9:57 pm

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