What’s the big deal about WordPress?
In Website vs. Web Presence, I emphasize the role of social media in web marketing.
Darren Rouse, the author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to web marketing in which social media sites (which aren’t under our complete control) serve as outposts for our blogs and web sites (which we do control).
Choosing WordPress for Blogs
WordPress is popular software for setting up and managing our own blogs and web sites which we are able to control.
Using popular software is like buying a popular car. It’s easy to locate parts and easy to locate mechanics. With WordPress it’s easy to customize using add-on modules and easy to locate technical help when we need it.
Bloggers who use WordPress appreciate the way its functionality can be expanded or customized using plugins, which are add-on software modules (that are easy to append from within a blog’s control panel and often about as easy to use).
Choosing Plugins for WordPress
The best way to choose plugins is through word of mouth recommendation. Most WordPress plugins are free. However, if we don’t choose the plugins that are correct for us, our blogs will not perform the way we wish.
I’m sharing my top dozen WordPress plugins. I use more than twelve, and I’ve tried many others. These are the twelve WordPress plugins which I find the most handy for social marketing:
- AddThis Social Bookmarking Widget - One of many widgets available which enables readers to easily share and bookmark blog content. There’s an option to register with AddThis and track the widget’s usage.
- Akismet - A must have! Without this SPAM filter, life can be quite unpleasant.
- All in One SEO Pack - Has had competition, but apparently, this plugin has proven to be reliable and well maintained. It provides control over meta tags and other aspects of SEO.
- Easy Icon - Helps set and determine the blog’s icon so the visitor can see the logo on browser title bar. Really is easy!
- Google XML Sitemaps - Another must have. Helps Google find all the blog’s content. Works quietly behind the scenes.
- Link to Me Textbox - Not a must have at all, but this plugin makes it easier for readers to link-in from their own blog and gives them a not too subtle hint. Cough. Cough.
- Nofollow Case by Case - This is the plugin which I referenced in The Blogger’s Guide to Links and Comments. I love it, but not everybody wants a dofollow blog.
- Really Simple Sitemap - Strongly recommended! Helps create a site map like mine that’s helpful for both readers and search engines.
- Simple Tags - Has many features. My favorite is the auto-complete feature.
- Tag Managing Thing - Offers basic tag management. I like the combination of this plugin and the previous plugin.
- Ultimate Google Analytics - In my opinion, the easiest way to incorporate Google Analytics in one’s blog.
- WordPress Mobile Edition - Creates an interface enabling mobile users to access the blog. Why not?
Your choice of plugins depends upon your needs and objectives.
Be Careful About User Registration
I have a suggestion that has nothing to do with plugins but is important to mention. Disable blog registrations! Do not let blog visitors set up accounts. Letting in strangers creates an unnecessary security risk.
What Are Your Favorite WordPress Plugins?
It’s your turn to share some of your favorite WordPress plugins. You can share as many as you like, but please, explain what each does.
Do not list any plugins which have already been listed. However, if you’ve had a bad experience with a plugin that has been listed, feel free to explain.
I’m especially interested in hearing from other social marketers.
Here ya go. Comment away!
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