Larry Brauner

What is Wowzza?

From my perspective Wowzza is thousands of networkers running around like chickens with their heads cut off — quite a messy sight — or should I say site?

The situation became so messy that site founder Jim Vigilante felt compelled to axe the site’s top feature, sending direct messages to all contacts in one fell swoop. Members were bombarded by spam in their in-boxes and the latest greatest pre-launches. Something had to be done. Now members are limited to 50 bulk mail messages per day.

Incidentally Wowzza is extremely slow, but I’m sure that this problem will eventually be addressed and corrected.

Let me remind you of my earlier post, Online Social Networking Entering New Phase, in which I said, “Use social networking sites to network, to make new friends, to make new business contacts, and to make deals. Do not use them only to get paid by them. If you want to make money, doing business through these sites has much more potential than creating income streams from the sites themselves.”

I also said, “Join, use and refer people to sites that you enjoy, that offer the services you want, and that attract the types of people you wish to network with.

“Do not join sites because you are impressed by their hyped-up revenue sharing plan. Avoid paid membership sites unless they are the only ones that provide the services you require and attract the clientele you seek.”

Since I believe that there’s nothing particularly unique about Wowzza, I’m not going to pay $32.95 for the privilege of getting other people to do the same, just to make a buck.

In case you’re not already receiving enough spam or you’re desperate to get information on the pre-launch du jour, Wowzza may be just the social networking site for you.

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7 Responses to “Wowzza Disappointing”

  1. Diane Scott on April 24th, 2008 11:07 am

    Thanks for your honest review! So many to choose from, so little time :)

    Honestly, it is great to get solid input!

  2. Gordon Boehler on April 25th, 2008 7:06 am

    I am glad someone is bringing to light what is going on in Wowzza.

    Everywhere they are promoting it, but is it of any benefit to them?

    I didn’t think so. It was just the matrix lure that made it popular.

    I came here via Zion5 and very impressed by your blog. Marketers, meaning me, can certainly learn from you. Thanks

  3. Mari Torres on May 8th, 2008 1:56 pm

    Let me first say that your blogs are very informative. I was wondering about Wowzza, and it is exactly what you stated.

    There are so many networking sites attempting to make a buck out of consumers. The whole idea of social networking is to meet people that you can connect with and possibly do business with however social networking sites are now turning into, for lack of a better name, I will call them “Profit Banks” they get as many people as they can to buy into their program by offering them a piece of the pie, members lose sight of their original purpose which is to network for their own businesses and become promoters for the site that they think will make them money if they tell enough people. I personally don’t refer anyone to anything unless I feel is something that I can really stand up for. I don’t want my own business to get lost in the shuffle.

    Because of the way social networking sites are developing these days I am very weary of those who approach me online, I also make it a point to truly connect with those that I have in my network.

    Larry, I am so proud to have YOU in my network!


  4. Larry Brauner on May 8th, 2008 2:10 pm


    I’m delighted to have YOU in my network.

    I have enjoyed speaking with you, and I’m always happy when I hear from you.


  5. Wowzza Social Network - To Spam Or Not To Spam | Ade Martin's Internet Marketing Tips Blog With Free Video on May 16th, 2008 6:58 am

    […] Wowzza Disappointing - Members were bombarded by spam in their in-boxes and the latest greatest pre-launches. Something had to be done. Now members are limited to 50 bulk mail messages per day. Incidentally Wowzza is extremely slow, but I’m sure that this … […]

  6. Dave Cottrell on November 23rd, 2009 5:48 pm

    Hi Larry,

    I appreciate your candid report and like your writing style. You remind me of me!

    I would like to invite you to take a look at the social site mentioned in my website. It would be interesting to have your insight on a social portal that does offer a paid program, but places very great importance on the free membership AND has very strict privacy rules. You might want to watch it for a while before doing an article.

    God bless,


  7. Larry Brauner on November 23rd, 2009 6:29 pm

    Thank you Dave, but I’m not investigating or reporting on new social networking sites much these days.

    My main focus is on using blogging and the most popular social networking sites for marketing and public relations, i.e. building a presence on the web.

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